Why I switched from Mad Mimi to ConvertKit for Email Marketing


About six months in the past I made the swap from MadMimi to ConvertKit.  Since I share the main points and breakdown of my running a blog revenue and bills, I’ve had a lot of folks ask why I made the swap.  In spite of everything, MadMimi is considerably cheaper, and I’m identified for blogging on a budget.  Hopefully this publish will reply your burning questions on e-mail advertising and provide help to determine what service is greatest for you.

Wait, did the time period “e-mail advertising” throw you off?  Although I’m not a “marketer” within the conventional sense, I assume you would say I’m “advertising” my weblog to my readers.  Basically, an e-mail advertising service permits me to ship emails to my subscribers.  You possibly can’t ship emails to 1000’s of individuals by your common gmail account, you understand!

Once I very first began my weblog, I collected emails by the Jetpack wordpress plugin.  These subscribers mechanically bought my new posts by way of e-mail, however I had no solution to contact my readers apart from posting on my weblog.

After ten months of running a blog, I sought out an e-mail service supplier.

Mad Mimi was my first choose

As you may think, value was one of many predominant deciding elements in selecting my e-mail supplier at first.  Once I began with Mad Mimi, they allowed you to have numerous subscribers free of charge (it was at the least a thousand, possibly two).  At present you get 100 free contacts with limitless emails.  As soon as you’re to the purpose of paying their charges are cheaper than comparable companies.

Along with the cheap pricing, I appreciated how Mad Mimi’s emails seemed.  They had been very newsletter-y and cutesy with little or no effort.  The consumer interface was very user-friendly and easy to make use of.

Once I began with Mad Mimi, I simply had them ship our my RSS feed, so my subscribers simply bought my new posts (or an excerpt that cuts off after a set size).   The RSS emails are fully automated, which is admittedly handy.

One other plus is that Mad Mimi is subscriber-centric.  That signifies that every e-mail subscriber solely counts as one individual even when they’re on a number of lists or signed up for a number of freebies.  For instance, in the event you join my free Smash Debt Course, my Guide to Getting a Month Ahead Financially, and also you join my blogging income reports, you continue to solely rely as one subscriber.

In MailChimp and Aweber, you need to pay for every checklist or opt-in supply that an individual indicators up for.  So in my instance above, you’ll rely as three subscribers, not only one.

So Mad Mimi had some nice issues going for it. I must also add that  the assist was fabulous too.  I’m not one to contact assist usually, however I had an awesome expertise with the assistance they gave me.

However there have been issues I didn’t love about Mad Mimi too

Certainly one of my predominant beefs with Mad Mimi was with their opt-in kinds.  Probably the most efficient placements of an opt-in field is on the finish of your weblog publish, however there wasn’t a easy solution to put an opt-in kind on the finish of my posts with Mad Mimi.  You had to make use of a 3rd celebration service or plugin (or do some coding) for that functionality.

Plus, Mad Mimi’s opt-in containers, referred to as webforms, are usually not very customizable.  They aren’t responsive.  Your rectangle can both have a background coloration with textual content or get replaced with a picture.  Mine all the time seemed very home made.

Mad Mimi additionally had very unimpressive “touchdown pages” in the event you may even name them that.  For instance, if I wished to say my e-newsletter or opt-in freebie within the textual content of a publish or an e-mail, a reader would click on and land on a complete web page with my boring little opt-in kind on a clean background.

As a result of the consumer interface is so pleasant, there are some choices that aren’t available.  For instance, there isn’t an choice to re-send to individuals who didn’t open and there isn’t a solution to simply entry an inventory of people that haven’t opened your emails in a sure time period (so you possibly can ship a re-engagement e-mail or drop them out of your checklist).  I’ve heard which you could contact assist and they’re going to run these lists for you, however I’m a DIY kinda woman who doesn’t like “bothering” others for assist, I simply wish to do it myself.

Enter ConvertKit

One of many first wins for ConvertKit, at the least for me, was which you could simply insert opt-in containers on the backside of weblog posts.  In truth, you possibly can simply select which of your opt-in gives you wish to show on the backside of your publish with ConvertKit’s WordPress plugin.  It’s merely a matter of choosing the shape you need from a drop down menu in your publish editor.  While you arrange the plugin you’ll selected the default kind that may present on the backside of all of your posts.  From there you possibly can simply change the publish backside opt-in supply on particular person posts.

With e-mail packages like Gmail, posts get sorted into tabs.  You don’t wish to get caught within the promotion tab.  Emails which are extra newsletter-y usually tend to get despatched to the promotions tab and get misplaced, or worse, get despatched to spam and by no means be seen.  Since ConvertKit emails are text-based (no fairly e-mail templates), they’ve a greater probability at touchdown the place you need them to.  They appear extra like an e-mail from a buddy somewhat than advertising materials.  Moreover, ConvertKit provides you the choice to change the topic and resend to individuals who didn’t open the preliminary e-mail.

One of many cool options of ConvertKit that makes it extra superior than comparably-priced companies, is the benefit with which you’ll be able to “tag” subscribers based mostly on their pursuits and actions.  The sky is the restrict right here!  You possibly can tag subscribers based mostly on the hyperlinks that they click on out of your emails, the gives they opt-in for, or the merchandise they purchase from you.  You possibly can even let readers let you know how they wish to be tagged based mostly on the totally different subjects that you just cowl in your weblog, so your emails are extra focused and due to this fact higher obtained.

ConvertKit additionally integrates with different common companies like Gumroad, Shopify, and LeadPages (and lots of extra).  Which means when folks purchase my e-book by Gumroad they’re mechanically added to ConvertKit and given a tag that I designate for purchasers.  If I wish to let purchasers learn about a associated product or a second version, or possibly I simply wish to coach them by profiting from their buy, I can simply contact them.

Or possibly in an affiliate marketing campaign, I wish to ship an e-mail solely to the individuals who beforehand clicked on a sure hyperlink.  I believe forward about that risk and begin monitoring these hyperlink clicks with a tag (you do have to assume forward and do that beforehand with an automation in order that ConvertKit is aware of you wish to collect the info).  Monitoring what subscribers are serious about is actually highly effective.

In a product launch or gross sales funnel, it’s actually fantastic (and an awesome service to your subscribers) to have the ability to exclude subscribers from emails a couple of product they already bought from you.  With ConvertKit it’s easy to incorporate (and exclude) whoever you wish to see (or not see) sure emails.  This type of segmentation is just too complicated for MadMimi or an identical service.

I ought to point out that, like Mad Mimi, ConvertKit is subscriber-centric, that means you aren’t charged a number of occasions for people who’re on a number of lists (you may get my e-newsletter, each publish, and running a blog emails and also you’ll simply rely as one subscriber).  That is not the case with MailChimp and a few of the different list-centric companies, which find yourself inflating your checklist dimension so that you pay extra.  It’s an enormous cause to modify for folks coming from MailChimp.

ConvertKit has highly effective automated sequences and gross sales funnels.  That’s one of many predominant causes ConvertKit was created.  Mad Mimi calls them “drip campaigns,” MailChimp calls them “auto responders,” and ConvertKit calls them “sequences.”  They’re very easy to work with and manage.  There may be a lot you are able to do with these!  I take advantage of a sequence for my free 7-day Smash Debt Course.  When subscribers end the course, they get added to my common e-newsletter (I allow them to know this, in fact).

Switching to ConvertKit

I did plenty of analysis earlier than making the swap as a result of the value enhance was an expense I might be seeing on a month-to-month foundation (versus a one-time purchase).  I wished to make certain that ConvertKit can be price it.

In truth, I solely moved one among my lists (my Behind-the-Scenes-Blogging list) over at first so I may check out ConvertKit and actually get the grasp of it for the primary month. As well as I had new subscribers for my predominant checklist coming by ConvertKit (whereas sustaining MadMimi).  After a month of overlap, I used to be prepared to maneuver my complete checklist.  Most individuals in all probability transfer their complete checklist directly, I simply wished to make sure.

It was really simpler than I assumed it might be.  ConvertKit offers a lot of helps, movies and tutorials so that you can make the transition and studying a brand new system simpler.

I knew I might be promoting extra merchandise within the close to future, each mine and ones that I might be an affiliate for, so I knew the focusing on and segmenting can be useful.  They usually have been!

Is ConvertKit a superb match for you?

Whereas I clearly love ConvertKit, it’s not essentially the best selection for everybody.

ConvertKit isn’t good.  It’s nonetheless a piece in progress, because it’s nonetheless a reasonably new product and firm.  The great half about that is they’re very open to listening to and implementing consumer concepts into what they’re doing.  I even had a priority as soon as that was a change.

One of many areas the place ConvertKit is missing is their stories and analytics.  For instance, I can’t see what number of occasions every totally different hyperlink in my e-newsletter was clicked, simply the variety of subscribers who clicked on some hyperlink/hyperlinks within the e-newsletter.  I’ve heard that extra detailed reporting is within the works.  In case you are tremendous into analytics, then you definitely would possibly wish to look forward to these options or higher but, give your enter.

In case you are a model new blogger, then you definitely won’t be prepared (or have the funds) for all the performance of ConvertKit.  I might go along with a free or low-cost possibility to begin amassing emails at first.

If you happen to’re rising shortly and have cash in your running a blog price range, then getting an awesome e-mail advertising service ought to be one of many first belongings you spend money on since your checklist actually has the facility to develop your revenue greater than different platform like social media.

Additionally, if you have already got a product to promote, like an book, ecourse, or a bodily product, then it’s in all probability time to get critical about rising and utilizing your e-mail checklist with ConvertKit.

How about you?

  • What e-mail advertising service do you employ and why do you find it irresistible?

Do you actually know your readers?

My reader survey surprises

I used to be shocked by the outcomes of my first reader survey! The surprises I encountered have modified my technique to develop my weblog!

Sadly, I waited three years to find these secrets and techniques. That is means too lengthy! Do not make my errors!

You will get all the main points within the Reader Survey Surprises report.

Plus, you will get my Behind-the-Scenes Running a blog emails the place I share month-to-month running a blog revenue and expense stories, running a blog suggestions, and encouragement!

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